On Saturday, Shell Oil Company and Richard Childress Racing announced a new multi year sponsorship deal for the RCR NASCAR team. 2007 will see Kevin Harvick’s #29 Monte Carlo wearing the Shell and Penzoil colours. In addition, Shell will be an associate sponsor for Jeff Burton and Clint Bowyer.
Read the RCR/Shell press release after the break. Thanks to Erin for the tip.
Shell Oil Company and Richard Childress Racing Announce Primary Sponsorship
TALLADEGA, Ala., October 7, 2006 Ã¢â‚¬â€œ Shell Oil Company announced the brandÃ¢â‚¬â„¢s return to NASCAR today through a multi-year primary sponsorship of Richard Childress Racing (RCR). Through the sponsorship both Shell and Pennzoil brands will be featured on the No. 29 Chevrolet Monte Carlo SS to be driven by Kevin Harvick in the 2007 NASCAR NEXTEL Cup series. Shell will also be the associate sponsor on other RCR cars including the No. 31 Cup car driven by Jeff Burton and the No. 07 Cup car driven by Clint Bowyer.
Ã¢â‚¬Å“WeÃ¢â‚¬â„¢re proud to have Shell come on-board as the primary sponsor of RCRÃ¢â‚¬â„¢s No. 29 team with Kevin Harvick,Ã¢â‚¬Â said Richard Childress, president and CEO of Richard Childress Racing. Ã¢â‚¬Å“Shell has a long history in motorsports throughout the world and we look forward to adding to that winning tradition. WeÃ¢â‚¬â„¢re fortunate to once again have a sponsor for the No. 29 team that is committed to supporting its racing program in a lot of exciting ways. We’re also proud to be continuing our relationship with GM Goodwrench and the winning tradition we’ve had together for more than two decades.Ã¢â‚¬Â
The companyÃ¢â‚¬â„¢s technological leadership and its innovative products have helped position Shell as the Ã¢â‚¬Å“preferred partnerÃ¢â‚¬Â both on and off the track for some of the auto industryÃ¢â‚¬â„¢s top companies including General Motors (GM), Ferrari and Audi. The new alliance with Richard Childress Racing and Kevin Harvick bring together the market share leader in fuels and lubricants with a #1 team, which makes a formidable combination.
Ã¢â‚¬Å“Our plan with RCR and Kevin Harvick is pretty simple; have fun with our employees, wholesalers, retailers, distributors and customers through a sport we all love,Ã¢â‚¬Â said John Hofmeister, president, Shell Oil Company. Ã¢â‚¬Å“ItÃ¢â‚¬â„¢s also about aligning the leading fuels and lubricants brands with a winner on the track so we can create innovative marketing platforms and products that drive business. NASCAR fans and Shell customers are one in the same, and rejoining Shell with the NASCAR family is the next logical step in our global motorsports platform.Ã¢â‚¬Â
Shell has a storied history of motorsports successes and 2006 has built on that legacy. This year, Shell continues to enjoy success as FerrariÃ¢â‚¬â„¢s longtime technical partner in Formula One, it recently debuted a unique diesel racing fuel that powered the Audi R10 to victories in both the American Le Mans Series and the 24 Hours of Le Mans and recently re-signed with Ducati to continue together in the MotoGP Series.
The sponsorship with RCR marks an exciting moment in Pennzoil racing history with more than 70 years of motorsports success, including the 2004 NASCAR Nextel Cup. Alignment with such a strong team and a leading driver, like Kevin Harvick, will allow Shell and Pennzoil brands to expand their NASCAR presence while growing stronger business opportunities.
Kevin Harvick has quickly become one of the top NASCAR stars, a career that began with an incredible run in 2001 when he earned rookie-of-the year honors, finished ninth in the Cup point standings and won the Busch Series championship. He is also at the doorstep of winning the Busch Series Championship and is in contention to become the first driver to win both the Cup and Busch Series Championship in the same season.
Ã¢â‚¬Å“Being associated with Shell and Pennzoil, with their longstanding support of motorsports, is a true vote of confidence for me as a driver,Ã¢â‚¬Â said Kevin Harvick. Ã¢â‚¬Å“ItÃ¢â‚¬â„¢s every driverÃ¢â‚¬â„¢s dream to have a sponsor that is equally passionate and knowledgeable about the sport. Plus, itÃ¢â‚¬â„¢s not every day that you get the chance to carry the flag for a company that has over 20,000 employees and more than 13,000 locations across the country. ThatÃ¢â‚¬â„¢s quite a fan base!Ã¢â‚¬Â
Shell lubricant brands, Pennzoil, Quaker State and ROTELLA T, have all been collectively active in NASCAR for several decades. Additionally, Pennzoil has maintained a variety of sponsorships and technical partnerships with DEI and Roush Racing, while Quaker State has been with Hendrick Motorsports since 1995. This season, ROTELLA T and Morgan Dollar Racing with Dennis Setzer are partners in the NASCAR Craftsman Truck Series.
GM Goodwrench, currently the primary sponsor of HarvickÃ¢â‚¬â„¢s No. 29 car, will also continue to support RCR racing and Kevin Harvick as an associate sponsor.
Ã¢â‚¬Å“WeÃ¢â‚¬â„¢re pleased that GM Goodwrench will continue to have a presence on the car,Ã¢â‚¬Â added Hofmeister. Ã¢â‚¬Å“To be associated with a sponsor with a strong history in motorsports is really the icing on the cake. This new relationship on the track will complement the many programs we have with General Motors off the track. WeÃ¢â‚¬â„¢re working together to make hydrogen available to consumers through a local Shell station in Washington, D.C; in Chicago we have a joint test pilot to gauge consumer interest in E85, and we provide supply for some of GMÃ¢â‚¬â„¢s lubricants needs.Ã¢â‚¬Â
While no immediate plans were shared with regard to the companyÃ¢â‚¬â„¢s marketing efforts in NASCAR, Shell officials said more news will be forthcoming on activations plans surrounding Richard Childress Racing and the No. 29 Shell car.
Shell Oil Company is an affiliate of the Shell Group (NYSE:RDS.A) and (NYSE:RDS.B). Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,000 Shell-branded gasoline stations in the western United States. For more information, please visit www.shell.com. Motiva Enterprises LLC refines and markets branded products through approximately 7,700 Shell-branded stations in the eastern and southern U.S. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc.
PennzoilÃ‚Â® is the #1-selling motor oil and one of the most trusted brands in America. The Pennzoil line of quality products meet or exceed industry specifications to offer exceptional engine protection, and include Pennzoil PlatinumÃ¢â€žÂ¢ Full Synthetic motor oil, PennzoilÃ‚Â® Advanced Protection motor oil, PennzoilÃ‚Â® SUV, Truck & Minivan motor oil, Pennzoil High Mileage VehicleÃ¢â€žÂ¢ motor oil, and Pennzoil MarineÃ‚Â® engine oil. For more information about Pennzoil products, please visit www.pennzoil.com. Pennzoil is produced and marketed by Shell Lubricants. The term Ã¢â‚¬ËœShell LubricantsÃ¢â‚¬â„¢ collectively refers to the companies of the Shell Group engaged in the lubricants business. Shell lubricants companies are global leaders in lubricants and operate in approximately 120 countries worldwide. They manufacture and blend products for use in a range of applications from consumer motoring to food processing and heavy industry to commercial transport. The Shell portfolio of top quality lubricant brands includes PennzoilÃ‚Â®, Quaker StateÃ‚Â®, FormulaShellÃ‚Â®, Shell TellusÃ‚Â®, Shell CassidaÃ‚Â®, Shell ROTELLAÃ‚Â® T, Shell SpiraxÃ‚Â® and a portfolio of car care products and Jiffy LubeÃ‚Â® services.
Richard Childress Racing (www.rcrracing.com) has earned more than 130 victories and nine NASCAR championships, including six in the NEXTEL Cup Series with the legendary Dale Earnhardt. It was the first organization to win championships in the NEXTEL Cup Series, Busch Series and Truck Series. Its 2006 NEXTEL Cup Series lineup includes Clint Bowyer (No. 07 Jack DanielÃ¢â‚¬â„¢s), Kevin Harvick (No. 29 GM Goodwrench/ReeseÃ¢â‚¬â„¢s) and Jeff Burton (No. 31 Cingular Wireless). Its Busch Series lineup includes Clint Bowyer (No. 2 ACDelco), Harvick and Burton (No. 21 Coast Guard) and Burton (No. 29 Holiday Inn).