As anyone who’s been involved in motorsports will tell you, the most common question that you are asked is “How can I get involved?” Shell has taken some initiative to become a leader in grassroots motorsports with the production of the Hooked on Driving dvd.

Friend of The Garage Erin Caldwell from the PR firm Edelman has provided us with a preview of the production and it looks like they’re aiming squarely at getting the novice on track. I’ve only watched the first clip so far, and it looks like a pretty well put together program. Marketed properly, this could help get more people on track.