Pop star Pink has teamed up with Sebring Sport Exhaust for a two year term to promote the new Hot Steel line of performance exhaust. How much do you want to bet that this gig was set up through Pink’s hubby, bike racer Carey Hart?

Press release after the break

The internationally successful sport exhaust brand SEBRING and American superstar PINK have teamed up and agreed on a two-year advertising partnership. The partnership is set to kick off at the start of Pink’s European tour in Zurich on 27 September. SEBRING is setting global trends in the technological development of sport exhaust systems, and convinces customers with its hot sound and pure power across the entire RPM range. The Hot Steel line was developed to provide racing fans with pure sound enjoyment. SEBRING sport exhaust systems not only guarantee a real audio experience, but also a remarkable performance boost, too.

Three-year guarantee

SEBRING sport exhaust systems, which are developed based on OEM standards, are subject to a three-year manufacturer’s guarantee without mile limitation, thanks to the manufacturer’s 40-year tradition of quality. The centaur in the logo symbolises in a dynamic manner the SEBRING philosophy of fascination and technology.

These qualities have made SEBRING as a sport exhaust manufacturer one of the world’s most successful brands. The SEBRING Technology Centre in Voitsberg is responsible for developing the latest applications, adjusting the sound design and optimising the performance. High material quality and an attractive product design are further guarantees for the huge success of SEBRING sport exhaust systems.

Sound meets sound

“SEBRING and PINK are perfect for one another“, says Angelika Kresch, CEO of SEBRING. With great intuition for attention-grabbing advertising campaigns, Angelika Kresch has pointed the way forward for the SEBRING brand on many occasions. The advertising contract now concluded with PINK marks the pinnacle of all marketing activities implemented in the last few years. “In our acoustic measuring room we develop the sound for our SEBRING sport exhaust systems, while to us PINK embodies a wide range of musical sounds like no other superstar. From soft to hard, from pop to rock, PINK covers all of the bases – and has become a successful superstar the world over, just like SEBRING sport exhaust systems”, says Angelika Kresch.

Success on a global scale

Alecia Beth Moore, alias PINK, was born in the US on 8 September 1979. Her family is of Irish and German descent. The stage name PINK was self-given, as she always went red very easily as a child. PINK became a world star following her appearance in the “Lady Marmelade” video for the film Moulin Rouge, for which she was awarded a Grammy and an MTV Video Music Award. Her second album “M!ssundaztood” sold more than 14 million copies worldwide. Her current release “I’m not dead”, which hit the shelves on 31 March 2006, was an instant hit in Germany, Austria, and Switzerland and rocketed to number one on the LP charts. In 2006 she was again conferred an MTV Video Music Award for her current video “Stupid Girls”.

PINK on tour in Europe

PINK starts her European tour in Zurich on 27 September, and will head to Germany on 7 October. “The advertising partnership with PINK is the core theme of our 2007 advertising campaign. Our trade partners and consumers can look forward to attention-grabbing and integrated communication.”

Making of in the Internet

In connection with the partnership, from 7 October, the day that PINK launches the German leg of her tour, the PINK photoshooting making-of story for SEBRING sport exhaust systems with lots of interesting background information is to appear online. This campaign allows SEBRING to actively integrate Internet users in interactive communication. Angelika Kresch: “By going online, the consumer can find out first and exclusively all the details on the first date between PINK and SEBRING sport exhaust systems. The website will also remain the central interface of our communication in the course of the coming months”.

Source: SEBRING