We all know that win on Sunday, sell on Monday still applies and while some manufacturers are clawing back at their racing budgets, others are upping the dollars in the right places. Ford is working hard with the Fiesta, climbing Pikes Peak and a stop at the X Games this weekend. Hyundai is hammering the living daylights out of the new Genesis Coupe on the drift circuit and also climbed the peak.
Not only did Hyundai show up at Pikes Peak ready for battle, but Rhys Millen would make it to the top in 12:09. That was quick enough to not only win the 2wd time attack class, but also set a new world record. Hmmmm.
The other coupe manufacturers should be worried. Hyundai means business with this new machine!