Pink Elephants and Dinosaurs

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Unfortunately many car dealerships are going the way of the dinosaur and closing their door or selling to new ownership after the financials start showing red ink. . One Massachusetts Chrysler dealer is closing after decades in business leaving a pink elephant literally ready to pack his trunk. Peabody Chrysler Jeep purchased “Pinky” for $10,000 from a Maine car dealership in 1978. The elephant is 12 ft. tall, 20 ft. long, and bolted to a flatbed trailer.

Owner Jim Medeiros waxed poetic about the Pinkster’s storied life at the dealership. “He’s been the mascot along the highway for almost 30 years. He’s been stolen three times as a college prank, damaged twice, and was missing for 10-12 days in one incident. For many years Pinky was seasonally attired, with ear muffs in the winter and sun glasses in the summer. But they stopped that after those were stolen, too.”It appears Peabody Chrysler obviously did well selling security systems if Pinky’s woes are indicative of the fair city of Peabody. In the latest report, if the deal finalizes, Pinky appears bound for a new home promoting a business on Rt. 127 in Gloucester on the North Shore of Massachusetts.

2 comments ↓

#1 Gary Grant on 11.08.07 at 8:58 am

I think that we’re going to see more and more traditional domestic dealers going the way of Pinky over the coming years.

I doubt we’ll see too many more Pinky’s though!

#2 Jeff Bressler on 11.08.07 at 9:06 am

The really scary part of the dilemma is that dealerships are shrinking, but not fast enough for the liking of the Detroit 3.
It is estimated by corporate suits that about two-thirds of the dealers who sell Detroit-made cars and trucks need to get out of the business in order to create a healthy dealer body that can compete with Toyota, Nissan and Honda.
Talk about not covering your back!

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