Any smart racing team these days realizes that the internet plays a huge role in providing exposure for their sponsors. Not only do you have to get content out there, but you have to get it out there before the rest, so that your content isn’t mired in with all of the other teams, many who wait until they are back at the shop to get working on media.
Our friends at Shea Racing do a better job than most of banging out great content after each race weekend. In this teaser video from Barber Motorsports Park over the weekend, we experience the start of a Pirelli World Challenge race front three different spots on the grid. Team owner Shea Holbrook, Paul Holton and Toronto driver P.J. Groenke take the green and begin their battle. Each driver gets a great start, attacking cars ahead of them on the grid. I can’t wait to see the full video.