A bunch of sporting organizations could learn a lot about how to promote their brand with social media by watching the efforts of Rally America. Not only do they update their Twitter feed constantly before, during and after each event but they also shoot, edit and publish videos constantly during each rally. They do a great job keeping the fans up to date using modern technology.
As I write this, Travis Pastrana is still at the front of the pack, followed by Block, L’Estage and Bacon. The video after the break is in car with Travis Pastrana during yesterday’s shake down run. It gives an idea how quick Travis is in the Subaru.
Photo by Tim Williams