Back in October, we reported the rumour that Ken Block was planning a new jump. This one would be even more exciting than Travis Pastrana’s New Year’s jump. Block would launch his WRX off Subaru’s ship & transform the black & white bomb into a Ford Fiesta and land on Ford’s ship!
An exciting concept, but we’re talking about Ken Block, not Chriss Angel. The real truth is still pretty cool though.
Ford’s quest for world domination is just as strong as Block’s, so the partnership makes sense. As of today, the rumour is now fact. Ken Block & sponsor Monster Energy are dropping Subaru like a hot potato and heading to the Ford camp. This move will see Block enter events around the world, including the WRC in time.
The marketing folks are spinning their magic to make all of these pieces fall into place. Now its up to Block to pull the rabbit out of the hat!
Press release after the break
DEARBORN, Mich., Jan. 6, 2010 Ã¢â‚¬â€œ Ford Motor Company announced today that it is teaming up with Ken Block, the California-based action sports icon-turned-rally driver, for future global motorsports opportunities.
Block, the 2005 Rally America Rookie of the Year and a three-time medalist at X Games, has cultivated a tremendous following with his Gymkhana videos on YouTube. In 2010, Block will campaign a Ford Focus in the FIA World Rally Championship (WRC) and a Ford Fiesta in Rally America and X Games.
Ã¢â‚¬Å“I am stoked to be rallying in a Ford. They are an impressive force in the sport,Ã¢â‚¬Â said Ken Block. Ã¢â‚¬Å“From the days of the 1970s Escorts to the Group B RS200 to the modern-day Focus and now the Fiesta, Ford just does an excellent job at rally and I couldnÃ¢â‚¬â„¢t be happier to now be part of this amazing heritage. Not to mention my dad would be proud. He was a dedicated Ford guy.Ã¢â‚¬Â
Ã¢â‚¬Å“Ken Block has established himself as an action sports competitor and a rising star in the world of American rally racing,Ã¢â‚¬Â said Jamie Allison, director Ford North America Motorsports. Ã¢â‚¬Å“We are excited to have him on our team to help promote our new global products, the 2011 Ford Fiesta and 2012 Ford Focus.Ã¢â‚¬Â
Rallying is a crucial part of FordÃ¢â‚¬â„¢s global motorsports strategy and provides the company with the opportunity to showcase the true performance capabilities of FordÃ¢â‚¬â„¢s products. Since its support of rallying began, Ford has won three WRC titles and 73 individual events. And, last year in North America, Ford’s participation in the Pikes Peak International Hill Climb and X Games 15 were key elements for the launch of the Ford Fiesta for the U.S.
Ã¢â‚¬Å“Thanks to our participation in WRC, rallying has always played a key role in FordÃ¢â‚¬â„¢s global motorsports programs,Ã¢â‚¬Â said Allison. Ã¢â‚¬Å“Ford is the only manufacturer that could provide Ken with global rally opportunities.Ã¢â‚¬Â
Ã¢â‚¬Å“WeÃ¢â‚¬â„¢re delighted that Ken Block has chosen to team up with Ford to develop his rallying activities beyond America and into the global arena,Ã¢â‚¬Â said Gerard Quinn, Ford of EuropeÃ¢â‚¬â„¢s senior motorsports manager. Ã¢â‚¬Å“Ford and its U.K.-based rally partner, M-Sport, is looking forward to welcoming Ken to the wider team of talented rally drivers using Ford vehicles to compete in this demanding sport at the highest level internationally.Ã¢â‚¬Â
Edit: you can follow all the news at the new Monster World Rally Team site.