No Thumbprint = No BMW

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When you’ve worked in the car industry for a long time, you often get the feeling that you’ve seen it all. Every now and then though, you stumble across something new that defines description. Imagine going to buy a new car and the dealer wants all the usual info from you and then asks for you to leave a thumb print! That’s exactly what happened to Lorna from Lornamatic. She refused. They refused to sell her the car!

Now every dealer is working hard these days to combat the theft of new cars, many even going so far as to have security consultants that specialize in auto theft on staff. But thumb prints? Come on!

Now this is apparently a company wide policy for the Hitchcock Automotive Resources Group. What the hell do these turds think a thumb print is going to do to protect themselves from theft? Other than the fact that it’s a useless thing to keep, there is always the reality that car dealerships don’t have the most stellar history of record keeping. It’s doubtful that any ill would come of losing a thumb print in a dealership store room, but why would you risk that? Perhaps even worse, why would you treat your customers like criminals?

Dumb.

Via Boing Boing

2 comments ↓

#1 marc on 03.20.07 at 4:12 pm

Whaaaaaaat!!!

A valid drivers licence and possibly a photo wouldn’t be enough?

METhinks it would be time to buy a Merc. Or drive into their parking lot with a Bimmer bought at another dealership.

#2 Gary on 03.20.07 at 4:16 pm

Or post it on your blog and have it dug, crunched, consumeristed and….well, you get the idea. The blogosphere covers an awful lot of ground!

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