How does unofficial viral marketing happen? It’s pretty simple really, one day a voice comes from a speaker in the ad agency (think Charlie’s Angels) and tells the little marketing drones to put something cool together and post it on youtube. Oh yes, don’t put our logos on it anywhere, because we don’t want people to know we were involved.
Such is the newest offering from Nissan. Call this mini SUV meets X-Games. There are 2 videos and a web site, though the site doesn’t work too well at this point.
Do not attempt this at home kids!
See video number 2 after the break.