Nissan Announces US Cube Prices

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Today Nissan announced pricing for the upcoming Cube, which is expected to reach US showrooms by early May. Responses to previous posts about the Cube are extreme-you either love, or positively hate the thing. 

All Cubes are front-wheel drive, and share the same 1.8 liter, 122hp engine. The base 1.8 model starts at $13,990, and comes only with a 6-speed manual. The 1.8S rings in at $14,690, also with the 6-speed manual, but a CVT transmission is an option. The 1.8SL ($16,790) and Krom ($19,360) only come with the CVT. The Krom is the flashiest of the Cubes, so I find it disappointing a manual is not offered. 

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Available features on the Cube include Nissan’s Intelligent Key with push button ignition, Bluetooth, Rockford Fosgate audio, XM Radio and iPod interface. Nissan will offer 40 individual accessories to personalize your Cube, similar to what Scion offers its buyers.

Love it or hate it, the Cube is the latest upright, boxy people mover to come our way. Small, inexpensive, frugal, and loaded with personality, these cars have hit a nerve. The buzz around the Cube is amplified by the fact it has not been available in North America, while images of the last generation Cube are well known-it’s the reason we’re getting this car now.

And in relation to the competition, the Cube is priced right. A lot of Scion owners were turned off by the larger, rounder, but more powerful second generation xB. With a manual, its base price is $15,750USD. In 2003, the Honda Element was the first of the little boxy runabouts. Today, a base Element LX will run you $20,275. Incredibly, if you desire a manual transmission in your Element, you will have to pay an extra $2,500 for the AWD EX model.

With styling that should instantly win over first generation xB fans, and with pricing, even in top-spec Krom form undercutting the base Element, the Cube looks poised to be a hit for Nissan’s target market.

Comments

  1. says

    This Slube.. ah I mean Cube.. looks likes like a melted Scion. Not sure Nissans association with “RE-NO” has been all that good. I could be wrong but it looks very french in that sort of “It’s weird but we love it!” way or the “You are not french so of course you don’t understand!” thing they do but then some of the Japanese vehicles have that blob look also.

    Seems to me I remember something like this in france a few years back… but I think it was a “RE-NO”… I’ll have to Google it.

    Personally I don’t see younger folk thinking these are kool but I like eggs……. ;-)

  2. says

    I think it looks good…but at 48 yrs old, that’s probably just killed its appeal to the youngsters out there!!! I also like the price announced, but I’m going to reserve judgment until I’ve actually driven one because affordable pricing often translates to “Cheap” in my experience!

    It’s obviously Nissan’s answer to the Scion XB but I haven’t driven that vehicle yet either, so I’m looking forward to testing both of them this year.

    One thing which strikes me as a little strange…These types of vehicles are supposed to appeal to the younger generation, yes? But I find them a little like the modern interpretation of the old Minivan, and isn’t that un-cool, or un-sick, or whatever the youngsters are saying nowadays :-)

  3. Tom Williams says

    I call it the unintended market appeal of these boxy things. The Element and xB were aimed directly at the youth market, but the appeal to older buyers caught Honda by surprise. Think about it though-small size, good fuel economy, inexpensive, easy ingress/egress, plenty of room to haul your stuff, simple ergonomics-all strong cases for this class of car.

  4. Ptack says

    Cartoonish is how I would describe it. Quite a gamble in some respects.

    On an unrelated topic, can you shed some light on why Ford has no plans to sell it’s reportedly thrilling Focus RS in the US?

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