We’ve talked about it before: racing sponsorship involves more than just slapping some stickers on the car and showing it. Everyone is doing that, but to succeed a team has to think outside the box and really give the sponsor something special. NASCAR Canadian Tire Series driver Joey McColm may just have that something special for the 2010 season.
The roof is off the blue and white number 50 to install a second seat. No, this isn’t some sort of tube frame rally car in the making, rather it is a powerful race weekend marketing tool. McColm will be using the number 50 2 seater to give thrill rides to media and sponsors like Atto Insurance, Dodge and newly signed Watch It! and maybe even some fans.
The buzz and exposure this garners will be certain to garner the corporate partners television coverage as media outlets scramble to get their on screen talent rides in the race car.
2010 will be 24 year old McColm’s fifth season racing in the NASCAR Canadian Tire series, which replaced the old CASCAR banner in 2007. His racing career began in karts at the old age of 15 and he switched to Late Model stock cars in only his third season of racing. Currently the team has funding for the first 10 races of the season with hopes that the added visibility of the team’s media efforts will bring the budget needed for the final 3 races.
McColm’s race shop is quite literally right in our own back yard here in The Garage, so we’ll be doing our best to keep our readers up to date on the team’s progress. We’ll even try to take our readers for a blast around the track in the car. That probably won’t be me, as I doubt I’ll fit through the window! The red cars you see in the background are the actual race cars, which are waiting for a visit to the paint shop before their first call to action on June 5th at the Delaware Speedway.