Being hip is hard. MINI is hip.

MINI trying to be hip is not hip.

As a child of the early post punk era, who still holds 1982 dear, I still hang on to a thread of integrity in the nastiness of alternative music. Ok, so I’m old and I like Eminem, but I still remember what John Lydon and his mates were yelling about.

Forget about the Bollocks though, MINI is all about fun and what could be more fun than a make believe music label, hosted by the folks at MINI? Well, lots of things really. The whole thing is pretty lame, but I’m sure the MINI family had a lot of fun putting it all together and they’re hoping the MINI faithful will have fun with it too.

Maybe Simon Cowell could ad some edge to this new project from MINI, but only if he can convince Paula to sport a mowhawk.