This may come as a surprise to some, but the first generation BMW M3 was the first unobtainable German car to catch my eye that wasn’t a P-car. You have to remember that in the early to mid Eighties in Ontario, Audis were garbage and by then, most BMW 2002s had succumbed to rust. Volkswagens were super cool, but also attainable enough that I had buddies who drove them.
The M3 was a revelation for what it was, as much as what it wasn’t. It was a no holds barred street fighter, built to go fast and it looked the part. For the time, the M3’s rear spoiler and fat fenders were as outrageous as those on a Subaru are today. What is wasn’t was comfortable, or quiet. It was everything that North American cars weren’t, and for that, I loved it.
I would still love to have one.
Thanks to my teenage obsession with building plastic model cars, there was one M3 race car that stood out in my mind. It was bright orange and wore advertising from the Jagermeister brand. At the time, I knew it was booze, but didn’t realize how prominent that brand would later become as party people started doing Jager shots.