I love cool tech stuff, but I’ve always been pretty much behind the times. Until I got the iPod Touch that is! Not only does it become a road test tool with the aid of Dynolicious, but now I can mod photos thanks to the folks at Ford.
You see, the good folks at Ford figure that the average Flex buyer is a hard core techie and they’d like to be the ones to supply the Flex owner with some additional coolness. With the help of the techies at the Tao Agency, they have created the Flex Photo Lab which is available for iPhone and iPod Touch for free from the app store. Sort of like a Photoshop lite, the app offers 6 different filters to mix up your pics. The Kaleidoscope filter promises to be the most fun here.
Also on tap is a little marketing tool called Discover Flex that allows users to see the Flex inside and out, and find your local Ford dealerships using Google Maps.
Get all the details after the break
DEARBORN, Mich., Oct. 21, 2008 Ã¢â‚¬â€œ Ford is offering iPhone and iPod touch users a unique and free software application from the Apple App Store that enables them to enhance existing or new photographs, courtesy of the all-new 2009 Ford Flex.
Ã¢â‚¬Å“Flex consumers love new technology, and we know that a lot of them have iPhones, so we wanted to offer them a free application that is both a cool and useful tool,Ã¢â‚¬Â said Usha Raghavachari, Ford Crossover marketing communications manager.
Ford partnered with software developer, the Tao Agency, to develop the Flex Photo Lab application Ã¢â‚¬â€œ a Ã¢â‚¬Å“mini photo shop-likeÃ¢â‚¬Â application, which allows iPhone users to take new or archived photos and apply filters to improve image quality or add dynamic effects with the touch of a finger, or a tilt and a twist.
Ã¢â‚¬Å“The application behaves essentially like the iPhone itself,Ã¢â‚¬Â said Jeff Schamanek, vice president, Emerging Trends, Wunderman, which is the Ford agency that worked with Tao to develop the software. Ã¢â‚¬Å“You manipulate the photos the same way by scrolling, pinching and tilting using the unique iPhone features.Ã¢â‚¬Â
Once users enter the Flex Photo Lab Ã¢â‚¬Å“Darkroom,Ã¢â‚¬Â they will be able to add one or more of the following filters to their photos:
*Kaleidoscope: Tilt, twist or touch your iPhone to change photo patterns and colors.
*Brightness/Contrast: Touch up or down to adjust brightness; left or right for contrast.
*Hue/Saturation: Touch up or down to adjust hue; left or right for saturation.
*Electric Lines: Touch to draw intense glowing lines on your photo.
*Spot Burner: Touch to darken, or burn, select areas of your photo.
*Spot Lighter: Touch to lighten select areas of your photo.
Raghavachari says the Flex Photo Lab offers distinct advantages over other photo applications available to iPhone users at the App Store.
Ã¢â‚¬Å“There are only a handful of applications out there that provide users with these unique filters, and ours is free,Ã¢â‚¬Â she said.
In addition to enhancing photos, the Flex Photo Lab application also allows users to Ã¢â‚¬Å“Discover FlexÃ¢â‚¬Â through 360-degree exterior and interior views, vehicle information, and a photo gallery. There is also a Ã¢â‚¬Å“Locate the FlexÃ¢â‚¬Â feature that uses the iPhone Mapping application to help users find their nearest Ford dealer.
Flex, FordÃ¢â‚¬â„¢s newest seven-passenger crossover, offers a wide array of game-changing technologies, and is unsurpassed in its class for fuel economy, delivering an impressive 24 mpg on the highway. Pricing for the vehicle starts at $28,895, including destination.