In an unprecedented marketing move, Fiat has chosen to place it’s CaseIH brand logos on it’s Ferrari F1 cars for the Canadian and US Grand Prix. While the press release proclaims how this partnership shows the importance of the Case brand to parent company Fiat, The Garage thinks it is a clever marketing ploy. America is a huge farming nation. Farmers purchase tractors. Farmers also watch NASCAR. Farmers don’t watch Formula One. Maybe this is actually an attempt to market F1 through the farm network, along with a push on tractors.
Could Ferrari be planning to sell it’s own line of farm implements to compete with those long time competitors from across the home town of Modena? I can see it now, Michael Schumacher does an in store in Witchita and nobody shows up. Michael who?