There has been a lot of talk about branding here in The Garage lately. A really great brand is one that transcends language and culture barriers. Here at the dealership I’m about to leave, there is a VW franchise. Naturally, there is a parts delivery van cruising downtown Toronto with the above logo plastered all over it.
We just received a phone call from a heavily accented individual:
Caller: I saw a van advertising for drivers. I need a job, so I called the number.
Advisor: I’m sorry sir, but we are not hiring drivers.
Caller: But then why do you have a sign on your van?
As you may guess, this went on for a while before it sunk in.
Great ad campaign. Poor branding. Very funny.
Read your article on the 50th Celeb of Canadian Rallying. Great write up. Godd fun was had by all. Your picture turned out better than mine.
Enjoyed very much rekindling old acquaintences. Bo