There has been a lot of talk about branding here in The Garage lately. A really great brand is one that transcends language and culture barriers. Here at the dealership I’m about to leave, there is a VW franchise. Naturally, there is a parts delivery van cruising downtown Toronto with the above logo plastered all over it.
We just received a phone call from a heavily accented individual:
Caller: I saw a van advertising for drivers. I need a job, so I called the number.
Advisor: I’m sorry sir, but we are not hiring drivers.
Caller: But then why do you have a sign on your van?
As you may guess, this went on for a while before it sunk in.
Great ad campaign. Poor branding. Very funny.