Here I sit, in Hudson Station Bar & Grill, with a cold pint of Bronx Lager and my laptop, which must mean that this year’s New York show has come to an end. It has for me anyway, as some journos are still slogging around the show floor or working in the somewhat dark and dingy media center. I am much happier to work here at the bar.
I have had mixed feelings about this year’s show, as in many respects in was a great show, and yet I came away somewhat disappointed.
There were several very important reveals this week, as Hyundai and Toyota introduced the new Sonata and Camry respectively, two of the most important models in the passenger car market. Kia dropped their new Sedona, the newest player in the all important minivan market. There were several other launches in smaller niches as well.
There was lots of exciting new product on the floor, and yet the show lacked some something. There were some who went so far as to express boredom. This is an intangible contrast to Detroit just a few months ago, where the vibe was almost electric. Cobo Hall seemed alive with excitement, despite the insanely cold Winter weather. Does that mean that that NYIAS wasn’t up to snuff?
To the contrary, I think the problem, if there is one, is that while the reveals were important, nobody gets excited about a middle of the road people carrier. Sure, the Camry and Sonata are mainstays of their segment, but they won’t get enthusiasts blood pumping and most journos are enthusiasts to some extent. Another contributing factor was the number of manufacturers who did not have a press conference during the show.
General Motors as an example, held their reveal of the Stingray convertible on Tuesday evening and then everybody went home. The General’s products, with the exception of Cadillac, reside in their own hall, a bit of a hike from the main show floor. The GM hall was a ghost town during media days. It was almost spooky. Porsche was another one without a presser, but they had a 918 Spyder on display, which meant that their booth was jammed through both days.
I have video and lots more images to share in the coming days, but for now, enjoy this gallery of shots from Wednesday.