The marketing folks at the Castrol Canadian Touring Car Championship presented by Continental Tire have made a rather serious effort to create an ongoing campaign that is much cooler than the super long series title. Part graphics package, part social media and part reality tv, the marketing presence of this series has grown as the 2011 season progresses.
At the core of the campaign is the series of webisodes that follow an individual racer through the highs and lows of every race weekend. In number 4, the cameras followed VW racer P.J. Groenke through his very trying event at the Honda Indy Toronto. The Pfaff Volkswagen and Castrol sponsored driver had to contend with challenges from a pair of Honda’s and even his own team mate (and co-worker).
This video is the best one the series has produced to date. Who needs reality TV when you can get real racing drama like this on the web?