The social media networks have been humming today about the fate of the term Chevy. It seems there was a memo that went out to GM employees that was perhaps poorly worded in which employees were instructed not to use the nickname in their communications. Some folks felt that The General was trying to move away from the less formal Chevy in favor of Chevrolet.
To settle things down and set the record straight, GM social media guru Jo LaMuraglia sat down with Alan Batey, who is the VP of Sales, Service & Marketing for Chevrolet. We’ve got the interview after the break.
Chevrolet press release
DETROIT — TodayÃ¢â‚¬â„¢s emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet. It is a passion we share and one we do not take for granted.
We love Chevy. In no way are we discouraging customers or fans from using the name. We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products.
In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process.
We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover Ã¢â‚¬Å“Chevy.Ã¢â‚¬Â