A Saab Snow Job

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First it was Porsche partnering on a cheesy snow sled. Now Saab gets into the winter mix with the endorsement of a ski.

Saab has teamed up with sports brand Salomon to launch a new ski named the ‘Salomon Aero X’. The ski is inspired by Saab’s Aero X concept car that was unwrapped at the 2006 Geneva Show. Or at least that’s what the two companies’ claim, as I fail to see any resemblance at all between the two. The Aero X ski is priced at around $ 1.015.

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Both have their strong points within their own segment.

The Saab Aero X was one of the concept stars in Geneva. The Aero X is a sports coupe that harnessed the power of Saab’s aircraft and Scandinavian design roots. Its innovative features included an aircraft-style cockpit canopy, eliminating the need for doors, and a 400 hp, twin-turbo, V6 BioPower engine fuelled by pure bioethanol, giving zero fossil CO2 emissions. Inside, the cockpit utilized techniques derived from Swedish glass and precision instrument making to display data in graphic 3-D images on glass-like acrylic ‘clear zones’, eliminating conventional dials and switches.

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Benoit Saint Venant, Head of Design at Salomon said, “This collaboration is testament to the fact that Saab and Salomon complement each other perfectly and understand each other’s independent-minded target audiences. Both brands are celebrating their 60-year anniversary this year and together represent cutting edge design when it comes to sporty, activity-related products.”

Sort of groping at straws Mr. Saint Venant, looking for a comparison. I guess you can do slalom’s with cars or ski’s.

Cutting edge concept and cool looking ski’s, but any similarity is purely coincidental!

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Comments

  1. says

    It’s just a marketing thing. Saab and Salomon have been in partnership for several years now. Saab sponsors a Salomon ski team and several ski events, I believe.

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