First it was Porsche partnering on a cheesy snow sled. Now Saab gets into the winter mix with the endorsement of a ski.
Saab has teamed up with sports brand Salomon to launch a new ski named the Ã¢â‚¬ËœSalomon Aero XÃ¢â‚¬â„¢. The ski is inspired by SaabÃ¢â‚¬â„¢s Aero X concept car that was unwrapped at the 2006 Geneva Show. Or at least thatÃ¢â‚¬â„¢s what the two companiesÃ¢â‚¬â„¢ claim, as I fail to see any resemblance at all between the two. The Aero X ski is priced at around $ 1.015.
Both have their strong points within their own segment.
The Saab Aero X was one of the concept stars in Geneva. The Aero X is a sports coupe that harnessed the power of Saab’s aircraft and Scandinavian design roots. Its innovative features included an aircraft-style cockpit canopy, eliminating the need for doors, and a 400 hp, twin-turbo, V6 BioPower engine fuelled by pure bioethanol, giving zero fossil CO2 emissions. Inside, the cockpit utilized techniques derived from Swedish glass and precision instrument making to display data in graphic 3-D images on glass-like acrylic ‘clear zones’, eliminating conventional dials and switches.
Benoit Saint Venant, Head of Design at Salomon said, Ã¢â‚¬Å“This collaboration is testament to the fact that Saab and Salomon complement each other perfectly and understand each otherÃ¢â‚¬â„¢s independent-minded target audiences. Both brands are celebrating their 60-year anniversary this year and together represent cutting edge design when it comes to sporty, activity-related products.Ã¢â‚¬Â
Sort of groping at straws Mr. Saint Venant, looking for a comparison. I guess you can do slalom’s with cars or skiÃ¢â‚¬â„¢s.
Cutting edge concept and cool looking skiÃ¢â‚¬â„¢s, but any similarity is purely coincidental!