A Good Commercial Speaks Volumes Regardless What Language

by Gary Faules on September 16, 2009 · 1 comment

I don’t speak much Spanish but you don’t need to because Ford did such an awesome job making selling the car. But even more interesting to me is how once again Ford used the allure of a “race” version leaving what I believe to be a hook line and sinker in the corner of many young potential buyers. Win on Sunday, Sell on Monday.

{ 1 comment… read it below or add one }

lahru September 27, 2009 at 4:48 am

This commercial is evidence of Ford’s awareness that what drives sales around the world, is peoples perceptions about cars and trucks, and back up a cool public perception with attractive, reliable and affordable products. Fiesta Movement, Fusion Hybrid 1,000 miles challenge, European Focus’ running Pikes Peak and the like are all about building peoples perception.

As a side note, I been selling cars for 29 years and I have only seen 2 vehicles motivate people who are not even in the market for a vehicle to stop and take a look and those that are in the market make their purchasing decision quickly. 1985 Chrysler mini vans and 2010 Ford Transit Connect.

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