What a ride it’s been at Chrysler these past few years. Neglected by parent Daimler and subsequent owner Cerberus, Chrysler was on the brink of collapse and on their knees in front of the US Congress begging for a bailout. Ironically, Fiat, a company who fled the US in the early 1980’s turned out to be Chrysler’s savior. And so far, the results have been encouraging. The bottom-feeder Dodge Avenger has been enormously improved. SRT is reviving the almighty Viper. The highly anticipated Dodge Dart with full Alfa Romeo DNA intact will be hitting showrooms soon.
There is no question that Chrysler had a myriad of problems, and it appears that Fiat-Chrysler CEO Sergio Marchionne is still at work at revamping the beleaguered company. According to a post from Autoblog, Marchionne confirmed the Jeep Compass will be killed off in 2014. In spite of its 2011 redesign which modeled itself after the Grand Cherokee, Jeep’s attempt at targeting young urban types-especially females appears to have fizzled. The more successful Patriot, which shares the same mechanicals to the Compass has sold far better, with more traditional Jeep styling, but it is unclear what the future of the Patriot is. Still, these cars are dinosaurs, based on the now extinct Dodge Caliber which was mercifully let go in favor of the upcoming Dart.
The next casualty is the Chrysler Town & Country minivan. The Dodge Grand Caravan remains, which makes sense since the Caravan was the first minivan. Ever. Kudos to Sergio Marchionne for telling Chrysler it makes no sense selling the exact same car under two brands. Brand engineering is what nearly ruined the American auto industry, so killing off the Town & Country makes perfect sense to me.
In other related news, it appears there will be an SRT high performance version of the Dodge Dart that will sit above the Dart R/T. No word yet on what will sit under the hood. In sum, I find the news from Chrysler encouraging as failing and redundant cars are cut off, and under the control of Fiat they definitely appear to be a more focused company. The future looks bright.