There seems to be some interesting action over in the Jeep camp lately and I can’t wait to see the end results. Perhaps the biggest news is that they’ve finally come to grips with some branding issues that have gone on for years.
Years ago, the Jeep marketing boys in the US decided that the CJ should become the Wrangler. Up here in Canada, they continued to sell the truck with the CJ name. Later versions were sold up here as the YJ & more recently the TJ. Along with the announcement of the 2007 Wrangler Unlimited, we heard that the new model would be called Wrangler north of the border as well.
I must admit that I’ve had a soft spot in my heart for the Jeep since I was a kid. Maybe it’s the memory of a neighbour cruising around town in an early Denim Edition with the top off, or maybe just the cool factor of a vehicle with removable doors and a folding windshield. Even when I worked in a Chrysler/Jeep dealership in the early Nineties, the cool factor of the YJ stood out more than the shoddy quality. I wanted one then & to be honest I still want one. That’s right, I would risk buying a piece of domestic crap because of the Jeep cool factor.
Enter the 2007 Jeep Wrangler Unlimited. Forget all the other new Jeep models that claim to be be “trail rated”. This is the machine with the heritage. It has the tradional look, complete with the removable hard top and the off road capability. But wait…there is something new here. For the first time, a Wrangler comes with 4 doors. The first pictures I saw were just a teaser, showing me a rear seat with a 60/40 split, hinting at a 3 passenger rear seat. Not until I saw the full specs did I believe for certain. A real Jeep that seats 5! At last, a true off road icon with a bit of towing capacity to make up for the lack of space. A vehicle that a family can really take to camp sites off the beaten path.
I’m not going to bother writing about all the techie specs in The Garage for now. Look around some of our links and you’ll find all the info you might want. The Garage is more interested in the beginning of a new era for an icon.
I don’t like the Jeep Wrangler Unlimited with four-doors at all, its just not right, but I will be interested in seeing this jeep and the other new models in November in Boston at the Autoshow, hopefully Camp Jeep is there again and I will get another ride in a Jeep Wrangler or one of the other models. That camp jeep was incredible last year, I was sitting in the backseat of a Jeep Wrangler Unlimited Rubicon with two-doors, the lady driver stopped on the big hill to show the strenght on vehicle.. incedible, thats the family has a Jeep Liberty now.
See Yeah!
whoever doesn’t like the 4 door can bite me.
i have always wanted a wrangler, but with 3 kids it wasn’t a possibility until now
thank you.
I just purchased a 2007 Sahara Unlimited 4dr.
I have put on 1500 k in 5 days it is incredible in the bush.
And on the freeway it purr’s.
Thanks again to Maple Ridge Chrysler.
That’s great Tom. It’s also nice to hear someone who is happy with their dealer.
Enjoy your truck & be sure to keep it dirty!
?? looking at buying a wrangler unlimited – dealer tells me that with the factory tow package the gas milage L/100km is going to be really bad because of the 4.11 axle ratio any thoughts.
I can’t see anything with a 4.11 rear end getting very good gas mileage, but then again has any jeep ever gotten decent mileage.
I saw my first one on the road last night. I want one!
I am ordering mine today..even with the bad gas milage…and they are not giving much for my 3 year old Liberty Limited trade in…that sucks
I hate the new design. They need to come out with something more original. It’s starting to become the same old story with their desings and from what I can tell they have more plastic on them than ever. and from certain angles almost resemble a Hummer. I will never buy another Jeep made after 1998. I will be shopping for something older. Perhaps a CJ-5. Goodbye Chrysler!
08 Sahara 4 door is 4th Jeep. I need mirror relocation bracket and I will be very pleased with this one. First one was 1985.
Please me photos of this Wrangler