The image on this program became an icon in Canadian beer and motorsports marketing and I think they used the format for several years. I still have a beer opener with the logo on it. Labatt’s, along with Players were the top supporters of motorsports in Canada and of Canadian driver’s around the world.The front row at the start of this race was Mark Donohue in a Porsche 917/30 on pole, with Jody Scheckter in a 917/10 beside him. Eventual winner was Charlie Kemp from Jackson Mississipi in another 917/10.

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