If you’ve ever taken your car to the dealer for service, you know that you end up in their retention system and will receive maintenance reminders as long as you live. Often times, well after the car is dead. Occasionally after you are dead! This is nothing new, as dealers have been hard at work trying to groom loyal customers since the dawn of cars. Today’s find, sent to us by Ed Moody at the CMSHG board, proves it.
This reminder from C.R. Gleason in Bottineau, North Dakota shows how much the world has changed, while staying exactly the same.
A tune up costs only $1 plus a small charge for materials, while labour for a brake job is only $1.25! If you maintain your Model T, you might drive it for 2,3,4 or even 5 years!
I would be willing to bet that consumers still complained about the expense of maintaining their car!